Product Innovation: Leading Change through Integrated Product Development

ISBN: 9780521066013 出版年：2005 页码：641 Rainey Cambridge University Press

Preface Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development 2. Strategic logic of product innovation 3. New product development process and organizational aspects Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1) 5. Concept development and selection (phase 2) 6. New product development program definition (phase 3) 7. Product/market considerations, integrated product design and product architecture 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign 9. Production strategies and methods: operational and manufacturing implications 10. Financial applications and implications 11. Design and development (phase 4) 12. Validation phase (phase 5) 13. Pre-commercialization (phase 6) and launch 14. Concluding remarks and insights about product innovation in the 21st century Glossary References.