Strategize! —— Experiential Exercises in Strategic Management

----- 制定战略！

ISBN: 9781133953371 出版年：2013 页码：220 C Gopinath Julie I Siciliano Cengage

PART I: UNDERSTANDING STRATEGIC MANAGEMENT. Strategy Session 1: Decision Making at the Strategic and Operational Level. Exercise: Innkeepers of America. Strategy Session 2: Understanding the Concept of Strategy. Exercise: How Do You Define Strategy? Strategy Session 3: Communicating Purpose Through Mission Statements Exercise 1: How Well Do These. Exercise 2: Video--Create a Mission Organizations Communicate Their Purpose. Exercise3: Video u Create a Mission Statement for Statement for Caribou Coffee Fossil, Inc. Strategy Session 4: The Board's Role in Corporate Governance. Exercise: Translating the Board's Role into Guidelines for Practice. Strategy Session 5: Viewing Strategy from the Stakeholder Perspective. Exercise: 1: Wal-Mart and Banking. Exercise 2: Role Playing Global Chemical Stakeholders' Interests and Power. PART II: DESIGNING STRATEGY. Strategy Session 6: Forces Affecting Competitive Strategy. Exercise: Intensity of Competition in the Casino Gambling Industry. Strategy Session 7: Generating a Plan of Action: SWOT Analysis. Exercise 1: An Action Plan for Robin Hood. Exercise 2: Video--Kropf Fruit Co.-Future Strategy. Strategy Session 8: Developing Generic Strategy. Exercise 1: Choosing How to Compete in the Lodging. Exercise 2: Video--The Generic Strategy of Caribou Coffee Industry. Strategy Session 9: Building Competitive Advantage. Exercise: Build your Intended Strategy. Strategy Session 10: Viewing Corporate Strategy from the Core Competencies. Perspective Exercise: Corporate Strategy at Honda. Strategy Session 11: Global Strategic Alliances Exercise: Renewing the General Motors-Toyota Alliance. Strategy Session 12: Identifying Transnational Strategies. Exercise: Global Operations of Bata Shoe and Nike. Strategy Session 13: Understanding Turnaround Management. Exercise: The Decline-Turnaround Sequence. Strategy Session 14: Scenarios for Planning: Innovative Approaches for the Future. Exercise: Develop Some Scenarios. PART III: IMPLEMENTING STRATEGY. Strategy Session 15: Succeeding in Strategy Formulation and Implementation. Exercise: Diagnosing Problems at Hewlett Packard. Strategy Session 16 Structuring to Support Strategy. Exercise: Designing Organizational Structures for Club Ed. Strategy Session 17: Strategy Implementation Using the 7-S Model. Exercise: Transition at PeopleSoft Inc. Strategy Session 18: Corporate Sustainability. Exercise: Video--BP's Level of Corporate Sustainability. Strategy Session 19: Monitoring Strategy Implementation Through the Balanced Scorecard. Exercise: Everyone Knows the Score When a Major League Baseball Team Ties Performance to Its Mission. PART IV: INDUSTRY? ANALYIS. Lodging Industry Profile. Template for Industry Analysis. Template for Reading Financial Statements/Analysis. Case Study 1: Mercury Telecom. Case Study 2: Caffeine Satisfaction: Rivalry Among the Coffee Shops. PART V: SEMESTER PROJECTS. Team Projects A & B Project B:Project A: Comparing Two Organizations in the Same Industry Identifying Strategic Issues at Local Business Organizations. MICA Method of Case Analysis and Discussion. References and Sources. Index.