Behavioral Economics: A History

ISBN: 9781107569546 出版年：2014 页码：238 Floris Heukelom Cambridge University Press

Introduction 1. Understanding human behavior 2. The incorporation of von Neumann and Morgenstern's behavioral axioms in economics and psychology 3. 'Measurement theory in psychology is behavior theory' 4. Kahneman and Tversky: heuristics, biases, and prospects for psychology and economics 5. Incorporating psychological experiments in economics and the construction of behavioral economics 6. Building and defining behavioral economics Epilogue.