This book illustrates appropriately the wide reach of these fields. Studies of key issues in politics, business, negotiations, psychology, networks and auctions are all packed in this book; the most pernicious health issues we face today are examined through a behavioral economic lens. This book of Behavioral Economics will be of interest to a broad range of students and professionals concerned with health behavior, including researchers, clinicians, and individuals who want to grasp knowledge of this dynamic field.
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