Origination —— The Geographies of Brands and Branding

----- 起源：品牌与品牌地理学

ISBN: 9781118556405 出版年：2015 页码：245 Andy Pike Wiley

Series Editor Preface viii Acknowledgements ix Permissions x List of Tables xi List of Figures xii 1 Introduction 1 2 The Geographies of Brands and Branding 23 3 Origination 59 4 Local Origination Newcastle Brown Ale 88 5 National Origination Burberry 112 6 Global Origination Apple 139 7 Territorial Development 171 8 Conclusions 194 References 207 Index 224