Categories in Markets —— Origins and Evolution

----- 市场分类：起源与进化

ISBN: 9780857245939 出版年：2010 页码：416 Greta Hsu Ozgecan Kocak Giacomo Negro Michael Lounsbury Emerald Publishing Limited

Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time.