Buying Audiences —— Clientelism And Electoral Campaigns When Parties Are Weak

----- 购买受众：政党力量薄弱时的裙带主义和竞选活动

ISBN: 9781108534130 出版年：2019 页码：319 Paula Munoz Cambridge University Press

Scholars typically emphasize the importance of organized networks and long-term relationships for sustaining electoral clientelism. Yet electoral clientelism remains widespread in many countries despite the weakening of organized parties. This book offers a new account of how clientelism and campaigning work in weak party systems and in the absence of stable party-broker relationships. Drawing on an in-depth study of peru using a mixed methods approach and cross-national comparisons, munoz reveals the informational and indirect effects of investments made at the campaign stage. By distributing gifts, politicians buy the participation of poor voters at campaign events. This helps politicians improvise political organizations, persuade poor voters of candidates' desirability, and signal electoral viability to strategic donors and voters, with campaign dynamics ultimately shaping electoral outcomes. Among other contributions, the book sheds new light on role of donations and business actors and on ongoing challenges to party building.