Review of Marketing Research vol.8 —— Special Issue - Marketing Legends

----- 营销研究评论：专刊-营销传奇

ISBN: 9780857248978 出版年：2011 页码：376 Naresh Malhotra Emerald Publishing Limited

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.