Review of Marketing Research vol.7

ISBN: 9780857244758 出版年：2010 页码：307 Naresh Malhotra Emerald Publishing Limited

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.