The End of Marketing —— Humanizing Your Brand in the Age of Social Media and AI

----- 营销的终结：在社交媒体和人工智能时代将您的品牌人性化

ISBN: 9780749497576 出版年：2019 页码：241 Gil, Carlos Kogan Page

Traditional marketing is dead. Engage with consumers that tune out from brand marketing and transform your customer relationship management, as AI, chatbots and social media continues to redefine marketing.