Communicate in a Crisis —— Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

----- 在危机中沟通：理解、参与和影响消费者行为以最大限度地信任品牌。

ISBN: 9780749486501 出版年：2019 页码：257 Hartley, Kate Kogan Page

Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.