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Marketing management Marketing and artificial intelligence Skills management Market intelligence Market discipline Marketing strategy Experiential marketing Marketing authorization Emerging markets Seven Management and Planning Tools

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Advanced Marketing Management —— Principles, Skills and Tools

----- 高级营销管理：原则，技能和工具

ISBN: 9780749480370 出版年：2018 页码：321 Dimitriadis, Nikolaos Dimitriadis, Neda Jovanovic Ney, Jillian Kogan Page

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Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.

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