A Practitioner's Guide to Account-Based Marketing —— Accelerating Growth in Strategic Accounts

----- 一个从业者的指南，以帐户为基础的营销

ISBN: 9780749479893 出版年：2017 页码：289 Burgess, Bev Munn, Dave Kogan Page

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.