Brand esSense —— Using Sense, Symbol and Story to Design Brand Identity

----- 品牌本质：运用感觉、符号与故事去设计品牌标识

ISBN: 9780749470012 出版年：2013 页码：232 Gains, Neil Kogan Page

Examine the importance of brand identity and especially the application of sensory principles to create a stronger brand, including the practical application of symbolism and storytelling in customer experience.