The Complete Marketer —— 60 Essential Concepts for Marketing Excellence

----- 完整的营销：卓越营销的60个基本概念

ISBN: 9780749466763 出版年：2013 页码：336 McDonald, Malcolm Meldrum, Mike Kogan Page

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.