How to Market Your Business —— A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing

----- 如何营销你的生意？：广告，公关，销售，直销和在线营销实用指南

ISBN: 9780749451455 出版年：2008 页码：273 Patten, Dave Kogan Page

Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.