Open Innovation —— Academic and Practical Perspectives on the Journey from Idea to Market

----- 开放创新：学术和实践观点从理论到市场

ISBN: 9780199374441 出版年：2016 页码：249 Oxford University Press

Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation. This edited volume explores the latest research and case studies on aspects of the innovation process ranging from idea generation and the evaluation of ideas to the creation of ecosystems, all to support ideas as they are brought to market.