Small Firms in Global Competition

ISBN: 9780195078251 出版年:1994 页码:161 Agmon, Tamir Drobnick, Richard Oxford University Press

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内容简介

Contributors 1: Tamir Agmon and Richard Drobnick: Comparative Advantage and Competitive Advantage: An Introduction Part I Globalization: Should You Do It? 2: Yair Aharoni: How Small Firms Can Achieve Competitive Advantage in an Interdependent World Part II Changing Your Mind-Set, Changing Your Strategy 3: Christine R. Hekman: What It Takes to Become a Globally Oriented Corporation 4: Paula J. Caproni, Stefanie Ann Lenway, and Thomas P. Murtha: Understanding Internationalization: Sense-Making Processes in Multinational Corporations Part III The Environment of Global Markets 5: Mark Weinstein: The Accessibility of International Financial Markets 6: Dan Elnathan and Jerry L. Arnold: Accounting Aspects of Globalizing American Firms 7: Alan M. Rugman and Michael V. Gestrin: United States Trade Laws as Barriers to Globalization 8: Kathleen K. Reardon and Robert Spekman: Negotiating the Initial Phases of Cross-Cultural Alliances Part IV Practical Applications 9: Gerhard Plenert: The Transfer of Production Planning and Control Systems from Plants in the United States to Other Parts of the World 10: Ben M. Bensaou: Buyer-Supplier Coordination in the United States and Japanese Automobile Industries 11: Mary B. Teagarden, Mark C. Butler, and Mary Ann Glinow: Strategic Human Resource Management in Mexican Maquiladoras: The Competitive Edge 12: Catherine L. Mann: Small and Midsize Enterprises in the United States and East-Central Europe: Common Challenges in te 1990s Index

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