Managing Global Customers —— An Integrated Approach

----- 全球消费者管理：综合方法

ISBN: 9780199229833 出版年：2011 页码：287 Yip, George S Bink, Audrey J M Oxford University Press

This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.