The Citizen Marketer —— Promoting Political Opinion in the Social Media Age

----- 全民营销者

ISBN: 9780190658052 出版年：2017 页码：265 Penney, Joel Oxford University Press

The Citizen Marketer explores how everyday people circulate political media messages in the hopes of persuading peers and shaping the public mind. By examining the logics behind spreading political memes, hashtags, and more, Joel Penney charts the promises of citizen marketing for expanding democratic participation, as well as the risks that these practices pose for polarization, the trivialization of issues, and control and manipulation by elites.