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Diversification (marketing strategy)
ISBN:9781334277535,出版年:2016,中图分类号:S6

Although this gospel was preached so long ago, but little advance in the art of intensive gardening has been made in the British Islands so far as vegetables and salads are concerned. During the past year or two, however, a keener interest has been awakened on the subject. Not only has the horticultural press devoted considerable attention to it, but the daily papers have also discussed the matter. Among these one especially, with characteristic enterprise, has enthusiastically praised the system, and has almost made one believe that it is quite a simple matter to make a profit of £600 or £700 per annum out of an acre of ground cultivated on the French system.

3G营销
ISBN:9780470851005,出版年:2005,中图分类号:TN

Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.

地理营销
ISBN:9781118614020,出版年:2013,中图分类号:F2

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

夏威夷,祖先波利尼西亚:历史人类学中的一篇文章
ISBN:9780521788793,出版年:2001,中图分类号:K85 被引 611次

The power of an anthropological approach to long-term history lies in its unique ability to combine diverse evidence, from archaeological artifacts to ethnographic texts and comparative word lists. In this innovative book, Kirch and Green explicitly develop the theoretical underpinnings, as well as the particular methods, for such a historical anthropology. Drawing upon and integrating the approaches of archaeology, comparative ethnography, and historical linguistics, they advance a phylogenetic model for cultural diversification, and apply a triangulation method for historical reconstruction. They illustrate their approach through meticulous application to the history of the Polynesian cultures, and for the first time reconstruct in extensive detail the Ancestral Polynesian culture that flourished in the Polynesian homeland - Hawaiki - some 2,500 years ago. Of great significance for Oceanic studies, Kirch and Green's book will be essential reading for any anthropologist, prehistorian, linguist, or cultural historian concerned with the theory and method of long-term history.

电子市场的未来:多维市场机制
ISBN:9780521003834,出版年:2001,中图分类号:F0

Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. This multi-disciplinary 2001 book presents a framework of negotiation protocols for electronic markets. It was the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.

智利史,1808-2002
ISBN:9780521534840,出版年:2004,中图分类号:K7 被引 206次

A History of Chile chronicles the nation's political, social, and economic evolution from its independence until the early years of the Lagos regime. Employing primary and secondary materials, it explores the growth of Chile's agricultural economy, during which the large landed estates appeared; the nineteenth-century wheat and mining booms; the rise of the nitrate mines; their replacement by copper mining; and the diversification of the nation's economic base. This volume also traces Chile's political development from oligarchy to democracy, culminating in the election of Salvador Allende, his overthrow by a military dictatorship, and the return of popularly elected governments. Additionally, the volume examines Chile's social and intellectual history: the process of urbanization, the spread of education and public health, the diminution of poverty, the creation of a rich intellectual and literary tradition, the experiences of middle and lower classes and the development of Chile's unique culture.

营销策略计划的利润影响:回溯与展望
ISBN:9780521123457,出版年:2004,中图分类号:F7

This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.

评估市场力量和策略
ISBN:9780521011143,出版年:2007,中图分类号:F0

This book presents, compares, and develops various techniques for estimating market power - the ability to set price profitably above marginal cost - and strategies - the game-theoretic plans used by firms to compete with rivals. The authors start by examining static model approaches to estimating market power. They extend the analysis to dynamic models. Finally, they develop methods to estimate firms' strategies directly and examine how these strategies determine market power. A detailed technical appendix reviews the relevant information-theoretic and other econometric models that are used throughout. Questions and detailed answers for students and researchers are provided in the book for easy use.

意识形态,战略和政党变化
ISBN:9780521056670,出版年:1987,中图分类号:D73/77

The relevance of this book to central concerns of political and social science hardly needs emphasizing. Parties are the organizing force of democratic governments, giving coherence and direction to their policies and relating them to popular preferences. Election programmes are crucial to this role, providing electors with some insight into the policies they are voting for, and parties themselves with a starting point for their activity in government. Discussion begins with a comparative assessment of the impact of election pledges on government action. The book goes on to describe systematically the place of the programmes in the political process of nineteen democracies. It subjects them to detailed qualitative, quantitative and spatial analyses to answer such questions as: Who prepares election programmes and how? What is the nature of modern party divisions? Do they differ across countries? Is there indeed an 'end of ideology' or an intensification? Does the need to attract votes weaken old partisan attachments? Combining individual studies of each country with comparative analyses on a scale never previously undertaken, the book will interest country specialists and comparativists and prove indispensable to research on voting and party behaviour, coalition formation, ideology, and rational choice.

目的多样化和经济表演
ISBN:9780521022583,出版年:1993,中图分类号:F2 被引 218次

Introduction: An overview Part I. Static Efficiency and the Diversified Firm: 1. The multimarket firm 2. Theories linking multimarket contact and market power 3. Diversifying mergers and strategic congruence 4. Multimarket contact and resource allocation 5. The market power of diversifed oligopolists Part II. Firm and Industry Effects Versus Traditional Models: 6. Profitability effects 7. R & D intensity effects Part III. Dynamic Efficiency and the Diversified Firm: 8. Theories linking diversification and the R & D investment 9. Diversification of R & D and productivity 10. Multimarket rivalry and R & D intensity 11. Research diversity induced by rivalry Part IV. Industrial Policy: 12. Diversification versus cooperation in R & D 13. From cooperative research to cooperative production 14. Damoclean taxation and innovation Afterword: perspectives through time and across countries Notes References Index.

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