Preface.PART I FOUNDATIONS.1. Sources of Error.Prescription.Fundamental Concepts.Ad Hoc, Post Hoc Hypotheses.2. Hypotheses: The Why of Your Research.Prescription.What Is a Hypothesis?How precise must a hypothesis be?Found Data.Null hypothesis.Neyman-Pearson Theory.Deduction and Induction.Losses.Decisions.To Learn More.3. Collecting Data.Preparation.Measuring Devices.Determining Sample Size.Fundamental Assumptions.Experimental Design.Four Guidelines.Are Experiments Really Necessary?To Learn More.PART II HYPOTHESIS TESTING AND ESTIMATION.4. Estimation.Prevention.Desirable and Not-So-Desirable Estimators.Interval Estimates.Improved Results.Summary.To Learn More.5. Testing Hypotheses: Choosing a Test Statistic.Comparing Means of Two Populations.Comparing Variances.Comparing the Means of K Samples.Higher-Order Experimental Designs.Contingency Tables.Inferior Tests.Multiple Tests.Before You Draw Conclusions.Summary.To Learn More.6. Strengths and Limitations of Some Miscellaneous Statistical Procedures.Bootstrap.Bayesian Methodology.Meta-Analysis.Permutation Tests.To Learn More.7. Reporting Your Results.Fundamentals.Tables.Standard Error.p-Values.Confidence Intervals.Recognizing and Reporting Biases.Reporting Power.Drawing Conclusions.Summary.To Learn More.8. Interpreting Reports.With A Grain of Salt.Rates and Percentages.Interpreting Computer Printouts.9. Graphics.The Soccer Data.Five Rules for Avoiding Bad Graphics.One Rule for Correct Usage of Three-Dimensional Graphics.The Misunderstood Pie Chart.Two Rules for Effective Display of Subgroup Information.Two Rules for Text Elements in Graphics.Multidimensional Displays.Choosing Graphical Displays.Summary.To Learn More.PART III BUILDING A MODEL.10. Univariate Regression.Model Selection.Estimating Coefficients.Further Considerations.Summary.To Learn More.11. Alternate Methods of Regression.Linear vs. Nonlinear Regression.Least Absolute Deviation Regression.Errors-in-Variables Regression.Quantile Regression.The Ecological Fallacy.Nonsense Regression.Summary.To Learn More.12. Multivariable Regression.Caveats.Factor Analysis.General Linearized Models.Reporting Your Results.A Conjecture.Decision Trees.Building a Successful Model.To Learn More.13. Validation.Methods of Validation.Measures of Predictive Success.Long-Term Stability.To Learn More.Appendix A.Appendix B.Glossary, Grouped by Related but Distinct Terms.Bibliography.Author Index.Subject Index.