Persuasion Across Genres. A linguistic approach.

ISBN: 9789027253736 出版年：2005 页码：267 Helena Halmari John Benjamins Publishing Company

1. Acknowledgements 2. Introduction 3. Persuasion across genres: Emerging perspectives (by Virtanen, Tuija) 4. Focusing on private and semipublic discourse 5. Persuasion in business negotiations (by Bulow-Moller, Anne Marie) 6. Persuasion in judicial argumentation: The Opinions of the Advocates General at the European Court of Justice (by Salmi-Tolonen, Tarja) 7. Focusing on public discourse 8. In search of "successful" political persuasion: A comparison of the sytles of Bill Clinton and Ronald Reagan (by Halmari, Helena) 9. In a nutshell: Persuasion in the spatially constrained language of advertising (by Bruthiaux, Paul) 10. "Polls and surveys show": Public opinion as a persuasive device in editorial discourse (by Virtanen, Tuija) 11. Theoretical considerations 12. Persuasion as implicit anchoring: The case of collocations (by Ostman, Jan-Ola) 13. Generic patterns in promotional discourse (by Bhatia, Vijay) 14. Concluding remarks 15. Towards understanding modern persuasion (by Halmari, Helena) 16. Author Index 17. Subject Index