The Promise of Diversity —— How Brazilian Brand Capitalism Affects Precarious Identities and Work

----- 多元化的承诺：巴西品牌资本主义如何影响岌岌可危的身份和工作

ISBN: 9783839437544 出版年：2017 页码：298 Wasser, Nicolas transcript-Verlag

Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.