Publikumsmagnet Sonderausstellung - Stiefkind Dauerausstellung? —— Erfolgsfaktoren einer zielgruppenorientierten Museumsarbeit

----- 公共磁铁特别展览-继子永久展览？：面向目标群体的博物馆工作的成功因素

ISBN: 9783839432297 出版年：2015 页码：300 Wegner, Nora transcript-Verlag

While special exhibitions are real crowd pullers for museums, permanent exhibitions face an existential threat to their significance. But what makes special exhibitions so attractive? And what distinguishes the audiences of special exhibitions from those of permanent exhibitions? Nora Wegner answers these questions by means of a comprehensive comparative study of various museums. She develops a typology of exhibition-goers, investigates success factors for special exhibitions, and in addition, derives practical advice for museum work targeted at specific groups, which will do justice to the tensions between the exhibitions, and also win audiences for permanent exhibitions.