Art/Commerce —— The Convergence of Art and Marketing in Contemporary Culture

----- 艺术/商业：当代文化中艺术与营销的融合

ISBN: 9783839426197 出版年：2014 页码：288 Slowinska, Maria A transcript-Verlag

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.