Automotive Management —— Navigating the next decade of auto industry transformation

----- 汽车管理：展望汽车行业的未来十年

ISBN: 9783486597806 出版年：2012 页码：236 Diehlmann, Jens Hacker, Joachim De Gruyter Oldenbourg

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.