Otl Aicher was an outstanding personality in modern design. His work since the 1950s, since his period at the now legendary Hochschule fuer Gestaltung in Ulm, of which he was a co-founder, in the field of corporate design are major achievements in the visual culture of our times (one only needs to remember his images for Lufthansa and the second German television channel). An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by thinkers like Ockham, Kant or Wittgenstein - a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's theoretical and practical writings on design, which include all other aspects of visual creativity, such as architecture) are presented in this, one of two volumes.
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