Entrepreneurial Cognition —— Exploring The Mindset Of Entrepreneurs

----- 创业认知：探索企业家思维

ISBN: 9783319717814 出版年：2018 页码：287 Dean A Shepherd Springer

This book is open access under a CC BY license. this book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship.  building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career.  This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions.