Persuasive Signs —— The Semiotics of Advertising

----- 说服性符号是广告的符号学

ISBN: 9783110173406 出版年：2010 页码：208 Beasley, Ron Danesi, Marcel De Gruyter Mouton

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.