Toward Cross-Channel Management —— A Comprehensive Guide for Retail Firms

----- 横跨海峡的管理

ISBN: 9783110416985 出版年：2014 页码：84 Rudolph, Thomas,Brunner, Felix De Gruyter Oldenbourg

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's Performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels. . Outstanding holistic management approach . Only book on the topic that is suitable for both retailers and manufacturers around the world . Valuable insights for academics and practitioners