Healthcare —— Market Dynamics, Policies and Strategies in Europe

----- 医疗保健：欧洲的市场动态，政策和策略

ISBN: 9783110414684 出版年：2015 页码：264 De Gruyter Oldenbourg

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.