A Global View on Intercultural Management —— Challenges in a Globalized World

----- 跨文化管理的全球视角：全球化世界中的挑战

ISBN: 9783110400625 出版年：2014 页码：354 Rothlauf, Jurgen De Gruyter Oldenbourg

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.