Graphische Variation Als Soziale Praxis —— Eine soziolinguistische Theorie skripturaler ›Sichtbarkeit‹

----- 作为社会实践的图形变化

ISBN: 9783110334210 出版年：2013 页码：536 Spitzmuller, Jurgen De Gruyter

The graphic design of texts has become a linguistic object in its own right. To date, however, it has rarely been considered from a sociolinguistic perspective. The present volume attempts to fill this gap by offering the first comprehensive sociolinguistic theory of visual communication. It shows how "meaning" is generated through graphic variation, based on collective communicative knowledge and social attribution processes.