Praxishandbuch Bibliotheks- Und Informationsmarketing

ISBN: 9783110260427 出版年：2012 页码：672 Georgy, Ursula Schade, Frauke De Gruyter Saur

The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts. The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound.