Driving Desired Futures —— Turning Design Thinking into Real Innovation

----- 驱动所需的期货:把思想转化为现实的创新设计

ISBN: 9783038215349 出版年：2014 页码：424 Shamiyeh, Michael Birkhäuser

Driving Desired Futures addresses the question how do individuals in social systems achieve credibility for new ideas? What are the criteria that render the comprehension of new ideas more likely within a group of people with diverse sets of beliefs? What triggers management´s attention to allocate resources to the development of new ideas? To address these questions, various authors discuss the structures and dynamics of developing new ideas.