Emotion Gestalten —— Methodik und Strategie für Designer

----- 情感设计：设计师的方法论和策略

ISBN: 9783038215073 出版年：2014 页码：225 Roth, Mareike Saiz, Oliver Birkhäuser

A firm`s brands， products， and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research， particularly in the neurosciences and psychology. The emotion grid" and "design elements" tools aid practical implementation of fundamental design components (form， color， materials)."