Public Relations Strategy

ISBN: 9781984610287 出版年：2018 页码：196 Veronica Cinti Bibliotex

Public relations involves the cultivation of favorable relations for organizations and products with its key publics through the use of a variety of communications channels and tools. Developing a public relations strategy is instrumental to influencing the public image of an organization. A good strategy can help build rapport with customers, employees and the general public. This book establishes the importance of strategy in developing public relations plans and in implementing and managing public relations activities.