Creativity in Groups

ISBN: 9781849505833 出版年：2009 页码：336 Elizabeth A Mannix Margaret Ann Neale Jack A Goncalo Emerald Publishing Limited

Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.