Problems in Marketing —— Applying Key Concepts and Techniques

----- 营销中的问题：新版

ISBN: 9780761971788 出版年：2007 页码：337 Moutinho, Luiz A M Chien, Charles S SAGE Publications Ltd

Environmental Scanning Consumer Behaviour Market Research and Market Forecasting Strategic Marketing Positioning, Product and Pricing Pricing Integrated Marketing Communication Internet Marketing Sales and Distribution Management International Marketing Issues and Trends