21st Century Solicitor —— How to Make a Real Impact as a Junior Commercial Lawyer

----- 21世纪的律师:怎样做一个真正有影响的任初级商业律师

ISBN: 9781841133553 出版年：2011 页码：184 Steve Weiner Bloomsbury Publishing

Introduction * Who is this book for? * What will it aim to do - a guide not a handbook, suggestions rather than answers * Getting the best out of this book * Impact is about communication * The 'Lightbulb' moment - the core message... Chapter 1 - Why Do People Become Lawyers? Chapter 2 - The Hygiene Factors: Technical Acumen and Competency * What are the basics? * Achieving the basics Chapter 3 - Personal Brand and Lawyers * What is personal brand? * What is the brand of a lawyer? * What makes a successful modern lawyer brand? * What makes a successful modern junior commercial lawyer brand? * Destroying your brand as a junior lawyer * Increasing self-awareness - feedback and input from others (neurosis versus proactivity)? The core elements: - Technical acumen and competency - Billing...enough - Communication - Commerciality - Likeability - Visibility - Networking - Developmental awareness and training Chapter 4 - Communication Skills for the 21st Century Solicitor * What are communication skills? * How do communication skills impact on personal brand? * What do you need to do? * What kind of communicators will you come across? * A new take on the Merrill & Read Social Styles Model * Top tips for the junior lawyer Chapter 5 - Creative Writing in a Law Firm? Surely not... * Clarity - a basic understanding of the nuts and bolts of sentence construction , * Coherence - a sense of the aim and purpose of your written document * Creativity - the seasoning that lifts it from the workmanlike to the exceptional - a strong dash of imagination Chapter 6 - Be Visible - It's a Short-Cut to Success: Presentation Skills for the 21st Century Solicitor * Planning a legal presentation - making sure they remember you and not just your topic! * Structuring a legal presentation * Delivering a legal presentation * Presentation aids - PowerPoint, Flipcharts and Handouts Chapter 7 - Commerciality for the 21st Century Solicitor - It's Not Rocket Science * It's all about how you communicate your 'passion' for all things commercial * Macro-versus micro knowledge - remember, you're a lawyer not an economist * Don't try to be too clever * Common sense in a business context * It's all about massaging egos... * Top tricks to show others you care Chapter 8 - Being the Kind of Likeable Lawyer you Look Up To... * Doing as senior say, not what they do * Common courtesy in a law firm * Push back, be assertive but play a canny game Chapter 9 - Networking for the Junior Lawyer (internal and external) * Networking is easy - our five-step plan to networking success Chapter 10 - Developing yourself - Learning and Development as a Likeable Lawyer * Search for new ideas * Show interest in developing * Get feedback, not just at appraisal time! * Get involved with your Training/L&D Team as early as possible - be a 'go-to' person Conclusion - Understanding How to Push the Right Buttons * Our action plan for success * Don't overthink things * Be a good person - treat others as you want to be treated and be the person who doesn't scare others