New Insights on Trust in Business-to-Business Relationships —— A Multi-Perspective Approach26

----- 对B2B关系信任的新见解：多视角方法

ISBN: 9781838670634 出版年：2019 页码：179 Houcine Akrout Karine Raies Emerald Publishing Limited

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.