Aesthetics and Style in Strategy

ISBN: 9781800432376 出版年：2020 页码：305 Gino Cattani Simone Ferriani Frederic Godart Emerald Publishing Limited

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.