Understanding Interactive Network Branding in SME Firms

ISBN: 9781789739787 出版年：2019 页码：177 Nikolina Koporcic Jan-Ake Tornroos Emerald Publishing Limited

Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).