International Business Blunders —— Lessons for Future Managers

----- 国际商业失误：未来经理的教训

ISBN: 9781787692206 出版年：2019 页码：154 Densil Anthony Williams Emerald Publishing Limited

This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.