Crisis Communications Management

ISBN: 9781787566187 出版年：2018 页码：149 Adrian Wheeler Emerald Publishing Limited

This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-life examples and practical exercises plus advice from PR experts, journalists and editors.