Marketing in a Digital World —— 16

----- 数字化时代的市场营销

ISBN: 9781787563407 出版年：2019 页码：242 Aric Rindfleisch Alan J Malter Emerald Publishing Limited

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.