International Business Diplomacy —— How can Multinational Corporations Deal with Global Challenges?

----- 国际商业外交：跨国公司如何应对全球挑战？

ISBN: 9781787430822 出版年：2017 页码：296 Huub Ruel Emerald Publishing Limited

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.