Mastering Market Analytics —— Business Metrics – Practice and Application

----- 掌握市场分析：业务指标 - 实践与应用

ISBN: 9781787148369 出版年：2017 页码：448 Robert Kozielski Emerald Publishing Limited

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.