Strategic Marketing Management in Asia —— Case Studies and Lessons across Industries

----- 亚洲战略营销管理：产业案例分析和启发

ISBN: 9781786357465 出版年：2016 页码：592 Syed Saad Andaleeb Khalid Hasan Emerald Publishing Limited

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.